{"id":16107,"date":"2022-03-21T07:05:01","date_gmt":"2022-03-21T07:05:01","guid":{"rendered":"https:\/\/madd.org\/?page_id=16107"},"modified":"2024-11-14T09:26:57","modified_gmt":"2024-11-14T17:26:57","slug":"decide-to-ride","status":"publish","type":"page","link":"https:\/\/madd.org\/decide-to-ride\/","title":{"rendered":"Decide to ride"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16107\" class=\"elementor elementor-16107\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-418639dd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"418639dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52981b16\" data-id=\"52981b16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60cb481c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60cb481c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-419ea11a\" data-id=\"419ea11a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ad4696 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"20ad4696\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About DECIDE TO RIDE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac08d4a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ac08d4a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">On September\u202f14,\u202f2021, Anheuser-Busch,\u202fMothers Against Drunk Driving (MADD),\u202fand Uber launched a groundbreaking \u202ffirst-of-its-kind coalition aimed at bringing an end to\u202fdrunk\u202fdriving.\u202fThe coalition kicked&nbsp;off with&nbsp;its inaugural campaign&nbsp;\u2013&nbsp;Decide to Ride, a new&nbsp;initiative&nbsp;focused on&nbsp;changing consumer behavior&nbsp;to&nbsp;prevent drunk\u202fdriving.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ba8d9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e6ba8d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The coalition delivers a lifesaving message directly to consumers&nbsp;<em>\u2013&nbsp;if you drink, don\u2019t drive,&nbsp;Decide to&nbsp;Ride<\/em>. Anheuser-Busch mobilized its network of 450+ wholesalers to display Decide to Ride advertising nationwide. Uber\u2019s regional discounts for riders incentivizes consumers to leave their cars at home because <em>You can\u2019t drive drunk if you don\u2019t drive there.<\/em><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f77f58 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4f77f58\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The campaign debuted in-stadium and in broadcast at regular season NFL games, tapping into Anheuser-Busch\u2019s extensive network of professional sports leagues and team partners to amplify the coalition\u2019s message. NFL teams and players joined in spreading this important message.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b47ce elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c5b47ce\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The coalition leverages each partner\u2019s unique capabilities \u2013 Anheuser-Busch\u2019s large consumer base, Uber\u2019s vast network, and MADD\u2019s historic efforts and lifesaving influence \u2013 to encourage consumers to plan ahead and decide to ride.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa155f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"afa155f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Since the founding of Mothers Against Drunk Driving (MADD) in 1980, alcohol-impaired driving fatalities have been reduced by 52%. For the last decade, the number has remained around 10,000 annually.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d75f1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"67d75f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With MADD, Uber, and Anheuser-Busch joining forces, the coalition aims to take a fresh and innovative approach to reach consumers before they even take their first sip. Together, we want to stop drunk driving fatalities and injuries, and advance tangible solutions to help end drunk driving forever.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecbd073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecbd073\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e96c9f1\" data-id=\"e96c9f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f674b5e elementor-widget elementor-widget-video\" data-id=\"f674b5e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/IFvK28rN-Xs?feature=oembed&amp;wmode=opaque&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About DECIDE TO RIDE On September\u202f14,\u202f2021, Anheuser-Busch,\u202fMothers Against Drunk Driving (MADD),\u202fand Uber launched a groundbreaking \u202ffirst-of-its-kind coalition aimed at bringing an end to\u202fdrunk\u202fdriving.\u202fThe coalition kicked\u00a0off with\u00a0its inaugural campaign\u00a0\u2013\u00a0Decide to Ride,&hellip; <a class=\"more-link\" href=\"https:\/\/madd.org\/decide-to-ride\/\">Continue reading <span class=\"screen-reader-text\">Decide to ride<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-16107","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decide to Ride Campaign - MADD<\/title>\n<meta name=\"description\" content=\"On September\u202f14,\u202f2021, Anheuser-Busch,\u202fMADD,\u202fand Uber launched a groundbreaking \u202ffirst-of-its-kind coalition aimed at bringing an end to\u202fdrunk\u202fdriving. 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